Google Pitch

[Beto can you write up intro text for Google pitch]

About STTE

Stories STEAM & Startups

Success Through Technology Education (STTE) Foundation a nonprofit, launched in 2018 with a twenty-year vision to support efforts that develop, deploy, and advance educational programs and initiatives focused on harvesting youth entrepreneurship ecosystems, STEAM, and technology comprehension. STTE utilizes three key objectives to accomplish goals; maximum youth engagement, immersive innovation experiences, and project-based learning. 

  1. To engage youth, STTE created, a social-emotional learning news program that will help teens’ mental health by keeping them better informed on issues that matter. STTE has a three-year 10X growth strategy that includes securing district and media partners.
  2. To advance STEAM career pathways, STTE created the first-ever Augmented Reality (AR) Science Fair, a first-of-its-kind model that complements the traditional science fair model by introducing augmented reality to student STEM research and innovations.
  3. To support STEAM innovations and entrepreneurship comprehension, STTE launched the Unicorn Academy, a self-learning app that uses the silicon valley way of turning ideas into billion-dollar businesses.


Mission: Discover, develop and deploy entrepreneurship and technology education content for middle school, high school, and college students to support a thriving entrepreneurial culture in the Borderplex region.


Vision: Become the leading entrepreneurship education partner to public and private middle and secondary schools, after-school clubs, and institutions of higher learning to advance the competitiveness of the Borderplex region.

The response to the COVID-19 pandemic is transitioning from an American rescue effort to a recovery plan that will take several years to stabilize and grow our economy – particularly within LatinX/Hispanic communities such as El Paso. How we strategically serve our future workforce will help create a free, just, and equitable society.

STTE serves a Hispanic (83%) population that is primarily economically challenged from the Borderplex region. Support towards these efforts will help prepare the next generation for future opportunities and challenges the economy will face.

About El Paso, Texas

  • El Paso is located in the southwest part of the Texas border and has a predominantly Hispanic (83%) and underserved ($18,200 is the average per capita income adults, 25-64) population.
  • The El Paso Metropolitan Statistical Area ranks 43rd among the largest 100 MSAs in the U.S.
  • Prior to the pandemic, El Paso MSA was home to approximately 53,500 Hispanic-owned businesses, representing 74% of all businesses in the MSA. (source: Hunt Institute for Global Competitiveness)

STTE Impact:

  • 13,244 youth impacted
  • Raised over $506,482 in committed pledges
  • Awarded $140,000 in prizes and equipment to youth from the community
Youth Impacted


Beto Pallares

Venture Capitalist

Board Chair at STTE, VC and Angel Investor, Board Member and Advisor for multiple Startups. Entrepreneurship Professor at NMSU. Experienced in Entrepreneurship, Startups, Funding, Economic Development and Education. Ph.D. International Business Strategy

Noah Carp

STTE Board Member

20 years of experience in Education, Technology, and Professional Services Firms. Noah’s successful career in finance, operations, and strategic planning leadership roles have spanned non-private, privately held, and public companies. Passionate about addressing the gaps of inequity that continue to exist in our education systems

Kathryn Hansen

STTE Board member

Director at NMSU’s Arrowhead Center Inc. Extensive experience managing technology development. She has managed large technology development contracts both in the private and public sectors. Experienced in Program Management, Strategic Planning, Proposal Writing

Alysha Swann

STTE Board member

Assistant Director of Community Impact at United Way of El Paso County. B.A. Anthropology, MBA. Alysha has a proven track record and a passion for serving youth

Joseph Sapien

STTE Executive Director

Creator of ARSF, 14 years of Experience Developing STEAM Educational Programs, Project Management, Fund Development, Program Design, Brand Strategy, Entrepreneurial Ecosystem Builder. B.A. Design, Innovation and 3D

Adriana Sudimack

STTE Economic Development

, Strategic Initiatives Coordinator & Economic Development at STTE, Project Manager at TPMA. Bachelor of Business Management, MBA. Experienced in Entrepreneurship, Business Administration, Management and Finance

Jessica Tarin

STTE Growth Strategist

6 years of storytelling experience. Experienced in AR Campaigns, Content Creation, Community Relations, Social Media Management. APAC & SEA Market Experience. MS Technopreneurship & Innovation, NTU, Singapore. Passionate about cultures, diversity, reducing inequalities and empowering minorities with education



Aspen Institute Latinos & Society 

Hispanics In Philanthropy

Nexstar Media Group

Carnegie Mellon University


New Mexico State University




What is ARSF 

The Augmented Reality Science Fair (ARSF) World is a first-of-its-kind model that complements the traditional science fair model by introducing augmented reality to student STEM research and innovations. ARSF introduces students to new technologies, supports STEM learning, and showcases innovative ed-tech solutions to solve global challenges.

ARSF will be offering students a three-year, three-track approach focusing on addressing a global challenge: climate change. The tracks include Environmental Sustainability, Digital Literacy and Inclusion, and Future of Smart Cities. ARSF electrolyzes the science fair process by allowing students to submit projects electronically at ( and display AR projects via an app. Furthermore, ARSF was architected to prospectively align and expand with the Texas Science Fair and extend with the International Science Fair. 

How we engage, influence, and impact youth to pursue STEM pathways is critical to our global success. We believe AR Science Fair is a potential game-changer for the science fair market. 


  1. Increase awareness of climate change challenges and solutions through global perspectives
  2. Engage students in science, business, and information technology pathways in a very engaging, innovative and accessible way
  3. Promote interdisciplinary work through project-based learning and enhanced understanding of scientific inquiry and fields


Funded by Hispanics In Philanthropy,  LatinXPV is a one-year program that assists ten LatinX startups, who each have at least one year of operating history, through an incremental journey focusing on five foundational pillars of People, Place, Partners, Program, and Pitches. During the program, startups will collaborate in two, five-startup cohorts in an entrepreneurial ecosystem that features a business model, sprint and culminates with pitches. Startups success will be measured on their ability to identify new customer segments, increase revenue and grow staff.

STTE will partner with New Mexico State University Arrowhead Center to deploy a LatinX Sprint that will assist ten Hispanic startups. Sprint focuses on pivoting business models to address challenges presented by COVID-19 (e.g. bringing business online, considering new markets and customers, solidifying brand identity, etc.). The six-week, virtual accelerator (meet once per week) to include the following topics; Product/business uniqueness; customers and competition; product/market fit; pivots and tailoring your product/business; online branding, marketing, and social media; funding;  

LatinXPV will also manage LatinX Fund by offering discretionary funds to startups through a fiduciary application pr Funds may be used for technology equipment, programmer hours, financial & legal services. (e.g. purchasing of laptops, reimbursement of developer hours, appropriate software, marketing services, accounting services and legal services). An online form factoring business need, size, innovative product/service and realistic revenue projections. Support from advisory partners will help select and disperse funds.

STTE will organize two high-quality pitch competitions, Día De Los Muertos and El Paso Pitch that will each provide access to non-dilutive capital for LatinX Startups. To increase regional participation, STTE will partner with the Arrowhead Center at New Mexico State University and the University of Texas at El Paso. Each competition will include a diverse group of investor judges.

Unicorn Academy is a self learning app that uses the silicon valley way of turning ideas into billion-dollar businesses.

While schools have effective models for nurturing the academic aspect of student development, they do not have the resources to create a system that harvests students’ entrepreneurial development. Consequently, today’s youth are not self-identifying as entrepreneurs decreasing entrepreneurship as a viable career option. STTE designed Unicorn Academy; the first-ever augmented reality business model canvas virtual workshops. Unicorn Academy is a highly effective immersive learning experience that introduces and builds youth confidence to launch their startup journey. 

AR intergation demo built by Parabeac

UI/UX demo built by Carnegie Mellon University

Dia de los Muertos

Dia De Los Muertos El Paso
$ 0
In Prizes

The El Paso Día de los Muertos Pitch Competition is an event to celebrate the startups in the El Paso entrepreneurial community, connect regional companies to national investors, and inspire the next wave of entrepreneurs in the region. Ten companies will be selected from a pool of applicants to pitch their businesses in front of established investor judges for chances to win cash, mentor support, office space, and other prizes. The event will be taking place from November 5-6, 2021.

Judges consist of venture-backed investors who reinforce the focus on providing access to capital.

More information here  DDLM 

Aspen Institute Latinos & Society

The 12-month engagement includes engaging and forming an entrepreneurial ecosystem steering committee, composed of a group of 8-10 cross-sector and diverse stakeholders that can speak to (& assess) the health of the region’s Latino small business economy. The program includes a set of quarterly facilitated learning workshops around five core entrepreneurial ecosystem pillars – access to capital, supplier diversity, entrepreneurial support organizations, sector diversification, and sector growth, and commercial/Mainstreet corridors – connections with Federal policymakers and national funders, a city-specific baseline analysis and dashboard reflecting the current state of the city’s Latino small business economy, and other valuable program components.

The lab is aimed at developing a data-driven, community informed go-forward action plan focused on 1-2 high-impact priorities, and help identify potential sources of local, state, and federal resources to support the implementation of our desired action of choice.


Action Lab Partners:

Laura Butler, Executive Director, Pioneers 21

Ed Escudero, Vice Chairman, President & CEO, High Desert Capital

Joseph Ferguson, Executive Director, Small Business Development Center

Maria Fernanda Fiscal, Program Manager, UTEP Mike Loya Center

Michael Hernandez, Executive Director, El Paso County

Jessica Herrera, Economic Development, Director, City of El Paso

Mayra Maldonado, Director, Hunt Institute for Global Competitiveness

Lupe Mares, Vice President, Lift Fund

Beto Pallares, Venture Capitalist, Sun Cruces Angels

Joseph Sapien, CEO (Anchor Partner) Success Through Technology Education Foundation

Frank Spencer, Owner, Aztec Contractors

Marybeth Stevens, President/CEO, Better Business Bureau

Our Location